Action Movies

Value-Added Projects

Renewable Energy Credit Revenue Growth

Sunnova Energy
$17M Revenue
Sunnova needed to grow revenue while navigating complex compliance requirements and data challenges. I developed a comprehensive product strategy that prioritized capturing revenue from existing customers before scaling to new markets, while systematically addressing critical data gaps.
Key Outcomes
  • Generated $17M (29% uplift) in additional revenue within 6 months
  • Identified and resolved critical data gaps reducing revenue capture failures
  • Balanced manual and automated processes for optimal speed and accuracy

Customer Experience Transformation

Sunnova Energy
50% MAU Growth
Sunnova's customer experience was fragmented with high service costs, low engagement, and poor satisfaction scores. I created a digital-first customer engagement approach and built a new Consumer Experience organization to deliver modern, lifecycle-focused experiences.
Key Outcomes
  • Launched fully redesigned website, customer portal, and mobile app
  • Achieved 50% Monthly Active Users in year one
  • Built and scaled Consumer Experience team to five development pods
  • Drove millions in revenue while reducing servicing costs
  • Significantly improved customer satisfaction scores

Customer Experience Initiatives

Sunnova Energy
Multiple Wins
A series of targeted initiatives designed to improve specific customer touchpoints while driving measurable business outcomes across the entire customer lifecycle.
Key Outcomes
  • Virtual Power Plant enrollment flow: 22% increase in enrollment, $2M annual revenue
  • External payment experience: $1M additional in non-account-holder payments
  • Personalized upsell recommendations: 20% conversion increase
  • AI-powered call notes automation: 15% reduction in handle times
  • Dynamic support flows: 25% reduction in call volumes
  • Improved onboarding: 27% fewer support calls, 31% better satisfaction

Market Fit & Strategic Growth

Hearsay Systems
$2.2M ARR
Adoption of compliant SMS and Voice tools among financial advisors was lagging, limiting engagement and blocking expansion opportunities. I redesigned user workflows and collaborated with go-to-market teams to reposition our solution.
Key Outcomes
  • Redesigned workflows to align with advisor-client engagement patterns
  • Repositioned Hearsay Relate as Enterprise BYOD solution with international support
  • Increased Voice adoption by 300%
  • Grew weekly SMS users by 60%
  • Closed and expanded 3 strategic accounts worth $2.2M ARR

Social Channel Innovation

Hearsay Systems
200% Growth
Financial advisors were underutilizing social media campaigns, limiting the reach of high-quality content and reducing overall social media engagement. I focused on improving campaign visibility and usability.
Key Outcomes
  • Developed smart notifications and homepage alerts for better content discovery
  • Created direct sharing tools to simplify content distribution
  • Achieved 200% growth in campaign subscriptions
  • Delivered improvements through low-lift, high-impact enhancements

Professional Services Organization

Hearsay Systems
$1.5M Revenue
Hearsay needed to scale, accelerate, and monetize technical services for growing enterprise client demand. I built a professional services organization from the ground up to deliver consistently while driving revenue.
Key Outcomes
  • Built high-performing professional services organization
  • Defined scalable implementation solutions and service tiers
  • Generated $1.5M additional annual revenue in year one
  • Achieved 40% year-over-year growth
  • Reduced delivery costs by 50% while maintaining 97% on-time delivery